How firms can set the right marketing plan
Inbound and outbound marketing strategies play a role in advancing a firm's presence and recruiting new clients, but knowing which strategy to use -- and when -- is key, writes Kali Hawlk of Creative Advisor Marketing. Hawlk says setting marketing goals, a budget and the order in which you want to achieve your outcomes are the first steps toward selecting the right marketing plan.
FPA Practice Management Blog (4/17)
Key warning signs a client may be changing advisers
Financial advisers should watch for signs that a client might be considering leaving for a new adviser, writes Brian O'Connell. An outdated portfolio, inconsistency in communication and an adviser's lack of financial success could prompt clients to move on, he writes.
Advisor News (4/18)
Key Shield Takeaways
Participate in growth opportunities: With a Shield annuity, balance is built-in. This means that, even with the level of protection clients enjoy, they can still take advantage of growth opportunities in the market. Learn more at brighthousefinancialpro.com
Conduct standard for brokers proposed by SEC
The Securities and Exchange Commission has voted 4-1 to propose a standard of conduct for brokers that is less strict than the US Labor Department's fiduciary rule. The SEC has also proposed that investment advisers and brokers create brochures to clarify fees and legal duties.
MarketWatch (4/18), The Wall Street Journal (tiered subscription model) (4/18)
New strategies needed for 529, ABLE plans in light of tax law
Section 529 plans now allow the use of up to $10,000 annually per student toward elementary or secondary school costs under the new tax law, which also makes it possible to roll over funds from 529 plans to ABLE accounts. "Taken together, the changes in the tax reform package can provide entirely new strategies for planning for all levels of education, particularly for clients who are supporting a child who has a disability and will face an unknown amount of medical costs in the future," write Robert Bloink and William Byrnes.
ThinkAdvisor (free registration) (4/17)
Mass. opposes transfer of Scottrade fiduciary case to federal court
The Massachusetts Securities Division is fighting Scottrade's effort to shift the division's case accusing the broker-dealer of violating the US Labor Department's fiduciary rule to federal court. Lawyers for the Massachusetts regulator disagreed with Scottrade's argument that the Employee Retirement Income Security Act "completely pre-empts" state enforcement actions.
Wage inflation, interest rates unlikely to be problem this year, report says
Wage inflation and higher interest rates are not likely to pose a problem for the stock market or the overall economy this year, according to a JPMorgan Asset Management report. The report notes one trend to watch is the continued flattening of the yield curve in Treasurys, as an inverted curve can indicate an impending recession.
PlanAdviser online (4/17)
Survey: 70% of women say financial-services industry favors men
A survey from Merrill Lynch and Age Wave finds that 70% of women believe the financial-services industry caters to men, with financial models that default to men's career paths, salary and life span. The survey also finds that women are less confident than men about investing, especially younger women, with 46% of millennial women expressing confidence.
PlanSponsor online (4/19)
Litigation against advisers of small retirement plans rises
The number of lawsuits being brought against advisers of small retirement plans is rising, litigation experts say. But attorneys Thomas Clark Jr. and Michael Wolf say the trend is unlikely to persist as potential litigators weigh the relatively low rewards against the time and cost of such lawsuits.
InvestmentNews (tiered subscription model) (4/17)
Now is the time to recognize exemplary financial planners!
FPA is seeking nominations for the prestigious P. Kemp Fain, Jr., Award. Nominees for the award are professionals who have made significant contributions to the financial planning profession in the areas of service to society, academia, government and professional activities. Submissions are due May 1. Nominate today!
Journal in the Round: Estate Planning for Digital Assets
In this month's Journal in the Round, Richard Ploss, J.D., CFP® and Michael A. Dribin discuss their articles on estate planning and digital assets, including both the fiduciary and practical aspects of advising clients in this new and dynamic area of the law and financial planning. This live event is available for CFP CE credit and will take place on April 25 at 2 p.m. ET. FPA members can continue the conversation with these experts and their peers in the Income Tax and Estate Planning Knowledge Circle. Register today.
Learn more about FPA:
Connect | Membership | JOIN FPA | EDUCATION
BUSINESS SUCCESS | MEMBER DISCOUNTS
Compensation is more than salary -- it can drive firm outcomes | Embrace cost discussions with clients | 6 threats to generational wealth transfers
Created for executivedirector@FPAofPhoenix.org | Web Version
Compensation is more than salary -- it can drive firm outcomes
The focus of compensation discussions should be less on salaries and more on setting goals and metrics for accomplishing those goals, writes John Anderson of SEI Advisor Network. Anderson says incentive compensation should align with a firm's goals and drive employees to perform better so the firm performs better.
FPA Practice Management Blog (4/10)
Embrace cost discussions with clients
Advisers shouldn't be afraid that talking to clients about costs will push them to select a lower-cost adviser, writes Barry Flagg of Veralytic. Clients can easily find information about costs on their own, and being upfront helps build trust, notes Flagg.
InvestmentNews (tiered subscription model) (4/9)
6 threats to generational wealth transfers
Daniel Berick of Squire Patton Boggs identifies six challenges to the transfer of wealth to successive generations. He writes that many problems arise as the generation receiving the family money becomes further removed from the generation that earned it, and he advises on how to overcome pitfalls.
Fiduciary proposal on SEC agenda next week
The Securities and Exchange Commission has placed several proposals related to the fiduciary duty of financial professionals on the agenda for an open meeting Wednesday. They include a standard of conduct for broker-dealers making recommendations to retail investors and an SEC interpretation of the standard of conduct for investment advisers.
ThinkAdvisor (free registration) (4/11)
Fed weighing how to slow economy, minutes show
The Federal Reserve, focused on stimulating the US economy since the financial crisis, has switched to discussing how to cool off the economy, according to minutes of the March meeting of the Federal Open Market Committee.
MarketWatch (4/11), CNBC (4/11)
Cohabitating adults less prepared for retirement, research shows
Adults who live together before, or in lieu of, getting married are less likely to be prepared for retirement later in life, according to new research from financial professionals. These couples tend to delay larger investments like homes and have higher levels of personal debt.
Journal of Financial Planning (4/2018)
More advisers leaving wirehouses, going independent
The trend of wirehouse advisers leaving firms and going independent is growing, and the option is especially valuable for younger advisers with long careers ahead of them, writes Steven Dudash of IHT Wealth Management. Dudash attributes the trend to a departure from the Protocol for Broker Recruiting among large firms, as well as caps on adviser compensation and constraints on the way advisers run their businesses.
Survey: 56% of advisers considered changing firms in past 5 years
Over the past five years, 56% of advisers have thought about changing firms, and 23% have followed through, a survey finds. Among those who made the move, 92% are happy they did.
ThinkAdvisor (free registration) (4/9)
Receive a free Cerulli report and chance for a $500 AmEx gift card
Cerulli Associates is asking for your feedback on emerging trends impacting the financial planning profession, including portfolio construction, product use, and asset manager value-add. Take this survey to get one of these three reports for free -- Choice Risk & Return, From Saving to Drawdown or Allocating Assets for Public Good and a chance to win a $500 gift card. Get started!
Start getting media attention through FPA: Sign up for media training in 2018
FPA is hosting its next All-Member Virtual Media Training on Thursday, May 17, from 4 to 5:30 p.m. ET. These complimentary trainings are open to all FPA members, and CFP® professional members who attend will qualify to take part in FPA MediaSource, where they can respond to reporter queries. Augment your visibility with FPA! Learn more about how you can ace your next media interview and sign up for a training session today.
The Financial Planning Association® (FPA®) is the largest membership organization for CFP® professionals in the U.S. and also includes members who support the financial planning process. Working in alliance with academic leaders, legislative and regulatory bodies, financial services firms and consumer interest organizations, FPA helps connect all in our membership through a variety of unique and compelling ways. Learn more at www.OneFPA.org.
Financial Planning Association
7535 E. Hampden Ave., Suite 600
Denver, CO 80231
ADVERTISE WITH FPA
The Financial Planning Association offers both print and online advertising opportunities.
Learn more or view our Media Kit.
SmartBrief offers 200+ newsletters
Update Your Profile
Advertising - Abiy Bekele
Editor - Derby Cox
SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2018 SmartBrief, Inc.®
FOR IMMEDIATE RELEASE
Contact Lisa Greve, Marketing Manager
Phoenix, AZ, March 28, 2018 – Versant Capital Management CEO Liz Shabaker, CFP®, announced today that Erin Itkoe, CFP®, CPA®/PFS, Senior Wealth Counselor at the firm, will take on the role of Director of Client Experience starting April 1, 2018.
Versant Capital Management, Inc. is an independent, fee-only Registered Investment Advisory (RIA) and wealth management firm with more than $909 million in assets under management (AUM). Located in Phoenix, Arizona, the firm provides customized wealth management services for high-net-worth individuals and families.
In this role, Erin’s efforts will be centered around delivering an exceptional client experience. She will manage, oversee and coordinate the activities of the firm’s financial advisory staff, and will work to ensure that the advisory functions comply with all internal processes and procedures.
“Erin has always been driven to provide exceptional service to Versant’s clients,” says Liz Shabaker. “As Director of Client Experience, she will clarify a common approach and process for driving the work across the firm so that clients have a consistent and positive experience no matter who serves them.”
The Director of Client Experience position ensures operational accountability across all advisory functions and instills the discipline of process change and change management into the firm, as well as facilitating the ability of advisors to work together across areas of expertise.
“My passion has always been to provide the best service possible to help our clients achieve their goals,” explained Erin Itkoe. “I’m excited about this role because I will be championing for all of Versant’s clients to ensure that each advisor is constantly providing the best experience possible, while delivering innovative ideas to continue to improve what we do and how we do it.”
In addition to her new position as Director of Client Experience, Erin has been a Senior Wealth Counselor at Versant since 2011, where she will continue to specialize in various aspects of wealth management, including investments, cash flow planning, estate planning, tax planning and consulting, family governance, and philanthropy.
Erin is a Certified Public Accountant®, a Certified Financial Planner™, and a Personal Financial Specialist. She is on the board of the Financial Planning Association of Greater Phoenix where she is President-Elect (2018) and will serve as President in 2019, as well as a member of the Executive Committee. Also, Erin is a member of the planning committee for the Tax & Legal Seminar, sponsored by the Jewish Community Foundation, the American Institute of CPAs, the Arizona Society of Certified Public Accountants, and the Central Arizona Estate Planning Council.
About Versant Capital Management, Inc.
Versant Capital Management, Inc. provides customized wealth management services for high-net-worth clients, including individuals, families and their related entities, trusts, corporate pension and profit-sharing plans, closely held businesses, not-for-profit organizations, and other tax-exempt entities, with a focus on multi-generation and next-generation education. For more information or to view the firm’s disclosures, visit versantcm.com.
FPA of Greater Phoenix
c/o Premium Organization
PO Box 4130, Scottsdale AZ 85261
Email Us: firstname.lastname@example.org
Mon-Thurs: 9:00AM - 5:00PM
Fri: 9:00AM - 1:00PM
Connect with Us!
Copyright © 2018 All Rights Reserved